🎧 Listen to the episode below:
Why social media is essential for artists
In today’s music industry, your online presence can make or break your career.
In this episode of Mastered. The Business of Music, Jenna sits down with Trevor Whittamore, founder of Social Talk Agency, to discuss how artists can use digital marketing and social media strategically.
Trevor has worked with emerging artists and Canada’s biggest stars, giving him a clear view of what works and what doesn’t when it comes to connecting with audiences online.
From music blog to full-service agency
Trevor started his journey as a music fan with a blog during university. Over time, this evolved into a media and management company that promotes events, brings DJs to London, Ontario, and now handles social media, content creation, and video production for artists and labels across Canada.
His story shows how passion, consistency, and an understanding of audience engagement can evolve into a full-service operation.
The core of social media strategy
For Trevor, social media is not just about posting frequently. It’s about telling a story and engaging your audience. Artists should prioritize authenticity, making sure every post reflects their personality and artistic vision.
Consistency is key, and building habits around posting and interacting with followers can help cultivate a loyal fanbase.
Trevor emphasizes the importance of creating a mix of content that connects with fans. Videos, images, behind-the-scenes footage, and editorial content all play a role in telling an artist’s story. He also highlights the value of using social media to test ideas, measure engagement, and adjust strategies as you grow.
Using tools like AI wisely
AI can be a helpful resource for content ideas and social media captions, but Trevor advises artists to maintain their voice and authenticity.
Technology should enhance your strategy, not replace the personal connection you build with fans.
Key takeaways for artists
- Social media is essential for music promotion and audience growth.
- Consistency in posting keeps fans engaged.
- Storytelling is more important than simply sharing content.
- Authentic content reflects the artist’s personality and brand.
- AI can assist but should not replace genuine engagement.
- Engaging with your audience builds loyalty and community.
- Investing in digital marketing can accelerate an artist’s career.
Take your social strategy to the next level
Listen to the full episode of Mastered. The Business of Music with Trevor Whittamore to learn actionable strategies for growing your fanbase, producing effective content, and navigating the fast-paced digital landscape.
👉 Listen now, follow Mastered, and start mastering your social media.
In country music, the Front Porch has long been a place of reflection. A place where you can look at the life you have inside that front door. A place where time almost seems to stand still, where you can get away. It’s also a place where you can go to observe the world as it passes by you. To think about your place out there beyond the driveway.
