“Genes” is the latest single from Canadian rising star and country artist, Elyse Saunders and the accompanying music video is officially out tomorrow – but don’t worry, we’ve got your exclusive sneak peek at the full video right here.
The video was shot and produced by Roadhouse Productions.
Inclusivity and Community Drive “Genes” Messaging
Highlighting themes of inclusivity and community through not only the lyrics, but also this brand new music video, Elyse continues to push her brand of ‘spreading positivity through country music’ forward.
Elyse says, “’Genes’ is all about coming together, no matter what race, gender, or place you come from and celebrating that. The song shares this message in a light and almost ambiguous way that will invite fans to peel away new layers of the song every time they listen to it. The video captures the fun, upbeat, and diverse nature of the song, and I hope that everyone who discovers it – especially my country music friends – will be inspired to bring more diversity to the genre overall.”
Co-written and produced by industry heavy hitter, Dan Swinimer (Sacha, Madeline Merlo), along with Jordan Honsinger, “Genes” is the fourth single and video release from Saunders’ 2021 EP, Free.
“Genes” has amassed over 500,000 streams on Apple Music alone, and made quite the radio impression when it hit airwaves February 15th, 2022. It hit Yangaroo’s number one slot for CanCon downloads the week of February 22nd and number one Most Active Indie the same week. The lyric video for “Genes” has collected over 40,000 views on YouTube already.
Catch our podcast episode of “On The Porch” with Elyse Saunders
Elyse Saunders on Social Media
Stream “Genes” By Elyse Saunders
Country music lover with an unhealthy collection of concert t-shirts. Always looking for up and coming artists. Believer in music's ability to soothe the soul. Connect with me on Instagram and Twitter.