🎧 Listen to the episode below:
Understanding the role of a manager
Artist management can be one of the most misunderstood parts of the music industry. In this episode of Mastered. The Business of Music, Logan sits down with Tera Lee Flaman, also known as TL, to unpack the realities of artist management.
From building trust to navigating day-to-day responsibilities, TL shares her insights on how managers advocate for artists and help them grow their careers.
TL’s journey in the music industry
Tera Lee has worn many hats—singer-songwriter, radio host, and now artist manager. Her diverse experience gives her a unique perspective on the challenges and opportunities in the Canadian music scene.
She emphasizes that effective management is rooted in communication, trust, and a genuine commitment to helping artists succeed.
When to bring on a manager
Not every artist needs a manager immediately, but TL explains that the right time is when an artist’s growth outpaces their ability to manage themselves.
A manager helps coordinate opportunities, negotiate contracts, and keep artists focused on their craft while handling the business side of music.
Getting references and understanding a manager’s approach are crucial before signing on.
The evolving landscape of management
Compensation models for managers are shifting, with many now using percentage-based fees rather than flat rates. TL notes that engagement and hustle from both the artist and manager are key to making these partnerships successful.
She also stresses that managers should foster a fun and supportive environment while maintaining professionalism.
Aspiring managers can benefit greatly from networking and mentorship, TL advises. Learning from experienced managers and building industry relationships helps ensure that artists are well supported.
TL also highlights the need for more skilled managers in Canada, emphasizing that strong management contributes to the overall health of the music industry.
Key takeaways for artists and managers
- Trust and communication are the foundation of a successful artist-manager relationship.
- Bring on a manager when your growth requires dedicated guidance.
- References are essential when selecting a manager.
- Compensation models are increasingly percentage-based.
- Artists must be engaged and proactive in their careers.
- Management should balance professionalism with a supportive environment.
- Networking and mentorship are vital for aspiring managers.
- The Canadian music industry needs more good managers.
- Artists thrive when they actively perform and connect with their audience.
Advocating for artists
Listen to the full episode of Mastered. The Business of Music with Tera Lee Flaman for practical advice on artist management, developing strong partnerships, and navigating the Canadian music industry.
👉 Listen now, follow Mastered, and learn how management can elevate your music career.
In country music, the Front Porch has long been a place of reflection. A place where you can look at the life you have inside that front door. A place where time almost seems to stand still, where you can get away. It’s also a place where you can go to observe the world as it passes by you. To think about your place out there beyond the driveway.
